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According to Google stats, the top listing of a search usually gets over 30% of traffic, and the top ten listings (first page results) get about 95%.

The last listing of a search gets practically 0%, and 100% of those people are manic obsessive paranoid schizophrenics -- which oddly enough, turns out to be the major target market for Google ads.
Hippology Mythology Millennial Times  Empirical Stormtroopers Impossible Stairway To Heaven Gassy With Rising Temperature  Uplifting Putdown Hot, Black & Bottomless Love Glow Breathtaking Views Muse Abuse Beyond The Horizontalator  Capital Offense 

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